When Internet Meets Entertainment: The Economics of Digital Media IndustriesPresses des MINES, 2006 - 127 lappuses |
No grāmatas satura
1.–5. rezultāts no 9.
13. lappuse
... advertising spen- ding in movies ' production ( that now amount between a third and a half of the total costs for a new Hollywood film ) . These costs will not be recovered if the project proves difficult or even if it is headed for ...
... advertising spen- ding in movies ' production ( that now amount between a third and a half of the total costs for a new Hollywood film ) . These costs will not be recovered if the project proves difficult or even if it is headed for ...
20. lappuse
... advertising spending . The figure below shows advertising percentages for the MPAA2 members at around 30 % of their negative costs . The third selection mechanism in content industries is provided by the pro- fessional intermediaries ...
... advertising spending . The figure below shows advertising percentages for the MPAA2 members at around 30 % of their negative costs . The third selection mechanism in content industries is provided by the pro- fessional intermediaries ...
23. lappuse
... advertising What is the price for free - to - air television , free newspapers or radio ? Most media such as radio ... advertisers . They act like platforms in an economic scheme of a " two - sided market ” . A two - sided market can be ...
... advertising What is the price for free - to - air television , free newspapers or radio ? Most media such as radio ... advertisers . They act like platforms in an economic scheme of a " two - sided market ” . A two - sided market can be ...
24. lappuse
... advertisers . Whereas advertising is in most cases perceived as a nuisance – a negative externality – for consumers , advertisers receive utility – positive externalities – from accessing the audience . These so - called externalities ...
... advertisers . Whereas advertising is in most cases perceived as a nuisance – a negative externality – for consumers , advertisers receive utility – positive externalities – from accessing the audience . These so - called externalities ...
25. lappuse
... advertising markets and enables new and more efficient advertising methods ( like ad - personalization ) . Bundling : pay - TV and subscriptions Another efficient pricing strategy that may be used by content owners is bundling ...
... advertising markets and enables new and more efficient advertising methods ( like ad - personalization ) . Bundling : pay - TV and subscriptions Another efficient pricing strategy that may be used by content owners is bundling ...
Bieži izmantoti vārdi un frāzes
adverse selection advertising audience brand buyers characteristic of content consumer CONTENT DISTRIBUTION ECONOMICS content distribution systems content firms content industries CONTENT MARKETS content owners content production Content version markets contract copyright laws creative delivery differentiation digital content distribution digital distribution digital environment digital technologies DRMs dynamics efficient Figure film production final demand free TV free-to-air horizontally concentrated incentives to create information cascade instance Internet distribution INTERNET MEETS ENTERTAINMENT market power media platforms million models Moral hazard movie network effects Non-excludability package pay TV pay-per-view pay-TV physical supports players portal price discrimination pricing strategy private copy levies product bundling promotion protection provides public authorities quality signal radio regulation regulatory release windows retailers revenue risk subscriptions sunk costs technical television terminal equipment theatres transaction costs TV channels two-sided market utility vertical bundling vertical chain vertical integration vertical relations video content willingness to pay
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23. lappuse - in which one or several platforms enable interactions between end-users and try to get the two sides 'on board' by appropriately charging each side".
47. lappuse - Penetration has grown steadily since the 1980s (with the exception of a slight decline in...