The Power of Point-of-Purchase Advertising: Marketing at Retail

AAdvantage advertising industry Advertising International Advertising Research Foundation aisle audience audits awareness behavior brand marketer's brand marketers Bronze budget C-stores canisters Center Stage client companies consumer consumer's cost coupons create creative customers developed effective evaluation example execution exposure factors Figure Frito-Lay global graphics impact important in-store advertising increase integrated marketing communications intellectual property Internet Leggett & Platt marketing at retail marketplace Measured Medium merchandising mold objectives out-of-stocks P-O-P advertising P-O-P advertising display P-O-P displays P-O-P materials P-O-P producer packaging patent payback PEPSI percent Permanent Silver placement planning plastic POPAI Pringles producers/suppliers product display Promotion Manager Rapid Displays retail environment retail store retailers and brand RFID rotational molding sales lift sales promotion selling Semi-Permanent shelving shoppers signage snack specific strategy sumer supermarket Supplier target Temporary tool trade understand United Wal-Mart