Rhetoric in Popular CultureSAGE, 2006 - 309 lappuses Rhetoric in Popular Culture, Second Edition is the only textbook that uniquely joins together two vital scholarly traditions: rhetorical criticism and critical studies. Author Barry Brummett introduces the reader to techniques of rhetorical criticism specifically designed for the analysis of texts in popular culture. The Second Edition of this popular text has been updated and expanded with even more examples from today's popular culture. New to the Second Edition: * Applies cutting-edge methodologies: With updated examples from popular culture throughout the text, this book enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric and to link those new approaches to the rhetorical tradition. The Second Edition includes updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality. * Includes new critical essays: New critical essays examine the rhetorical influence of hip hop music, on the film Groundhog Day, and on Internet user groups. Recent work in semiotics and cultural studies is drawn upon to apply critical methods to texts from popular culture (such as print ads, music videos, TV advertisements, and movies and television shows). * Links rhetorical concepts with everyday life: Useful (and fun) questions and mini-assignments are provided throughout the text to help students understand the practical applications and relevance of rhetorical concepts in everyday life. Students are encouraged to apply their own examples to match the concepts being learned. * New Web site: The new companion study site includes: Chapter Flashcards that allow students to go over key terms and concepts on their own; Self Quizzes and Study Questions to test their knowledge and application of the material; Chapter Exercises that ask students to apply their knowle |
Saturs
The Rhetoric of Everyday Life | 4 |
10 | 25 |
Summary and Review | 38 |
Ancient Greece | 44 |
Rhetorical Methods in Critical Studies | 90 |
Varieties of Rhetorical Criticism | 148 |
Psychoanalytic Criticism | 165 |
Feminist Criticism | 171 |
Race Relations in Milwaukee | 217 |
On Hip Hop Written with the Help of the Reader | 244 |
Conclusion | 255 |
Media and Representation in Rec Motorcycles | 272 |
Works Cited | 291 |
Suggested Readings | 297 |
| 303 | |
About the Author | 309 |
Citi izdevumi - Skatīt visu
Bieži izmantoti vārdi un frāzes
action African American culture Afrocentric argue audience become bike chapter characteristics choices communication complex consider context continuum created critical studies critique cultural artifacts culture-centered decisions defined direct tactics discrete texts Dorothy Eminem empowered example Feminist critics film fire Glinda Greek legacy Groundhog Day hip-hop idea identify ideology images implied strategies important influence instance Internet issues Kenneth Burke kind learned live look managed Marxist methods metonymy Milwaukee Journal movie paradox patriarchy person perspective Phil political popular culture problems psychoanalytic psychoanalytic criticism public speaking questions racial racism reality rec.motorcycles represent rhetoric of popular rhetorical criticism Rita signs simulation social speech Standpoint theory story struggle subject position system of artifacts television texts of popular theory things tion traditional texts understand verbal visual visual rhetoric Wizard of Oz women words