Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 50.
Steve and I decided to take a walk through Central Park . No sooner had we left the hotel than a passerby walked up to us and asked if the young man next to me was really Steve Jobs . We crossed Madison Avenue and another stranger ...
I would get up at four - thirty every morning , run along El Camino Real , and work at Apple from 7:00 a.m. until 10:00 or 11:00 p.m. As I walked to a building to have my photo taken for a security badge , it was as if I were walking ...
We went from the luxury of Western Europe to this and it was a real culture shock " On Monday , we had to walk with backpacks six miles through a rain forest ... The next day we walked 12 miles through very thin air to 12,500 feet .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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