Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 48.
126. lappuse
... vision and direction of a third - wave company . Management has a responsibility to employees to protect that vision and not allow quarterly earnings to get in the way of its survival or growth . That's the kind of stability top people ...
... vision and direction of a third - wave company . Management has a responsibility to employees to protect that vision and not allow quarterly earnings to get in the way of its survival or growth . That's the kind of stability top people ...
217. lappuse
... vision for a world enhanced by personal computing . To sell our product , we had to alter the cul- ture , reshape the public consciousness . We had , in other words , to lay claim to " share of mind . " To do any of this modestly or in ...
... vision for a world enhanced by personal computing . To sell our product , we had to alter the cul- ture , reshape the public consciousness . We had , in other words , to lay claim to " share of mind . " To do any of this modestly or in ...
220. lappuse
... vision of society — an egalitarian vision of an affordable , highly powered information tool . We repeated this message in different forms at each event . We were trying to introduce and sell fairly expensive con- sumer items , so it ...
... vision of society — an egalitarian vision of an affordable , highly powered information tool . We repeated this message in different forms at each event . We were trying to introduce and sell fairly expensive con- sumer items , so it ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |