Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureIn discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends |
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1.3. rezultāts no 46.
126. lappuse
While I'm not asking for open - ended loyalty , I am asking people who are at Apple to buy in to the vision of the company while they are here . When Apple was faced with a crisis in 1985 , I made one of the most difficult and painful ...
While I'm not asking for open - ended loyalty , I am asking people who are at Apple to buy in to the vision of the company while they are here . When Apple was faced with a crisis in 1985 , I made one of the most difficult and painful ...
220. lappuse
But we decided to go further to sell the future to sell Apple's vision and its stake in an exciting industry . This is unusual in marketing . Buyers of cars , for instance , may have loyalties to Ford or GM , but these tend to be ...
But we decided to go further to sell the future to sell Apple's vision and its stake in an exciting industry . This is unusual in marketing . Buyers of cars , for instance , may have loyalties to Ford or GM , but these tend to be ...
296. lappuse
Then it's not vision anymore . It's clever engineering . No less crucial , planning has to be a part of the company's mindset . Our people think about these things all the time . They don't hold a meeting once a year to dream up ...
Then it's not vision anymore . It's clever engineering . No less crucial , planning has to be a part of the company's mindset . Our people think about these things all the time . They don't hold a meeting once a year to dream up ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
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Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future Perennial library |
| Autori | John Sculley, John A. Byrne |
| Līdzstrādnieks | John A. Byrne |
| Izdevums: | ilustrēts |
| Izdevējs | Harper & Row, 1987 |
| ISBN | 0060157801, 9780060157807 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |