Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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IBM's pricing on the PCjr . over the Christmas holidays was surprisingly low . I could not understand how IBM could be selling that product without losing money on it . Dealers who initially tried to sell the PCjr . for ...
They just don't understand , he said . Other members of his staff privately told me that no one yet knew what the next generation Macintosh would look like - even though more than a year had passed since the introduction of the ...
Throughout a crisis , there's a point where you think you understand it and are tempted to act . But as you further study virtually any dilemma , you begin to realize you fail to understand it at all . This discovery creates only ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
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