Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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When you show a Pepsi Generation campaign , you're trying to reach their emotions and touch their hearts . In a Pepsi Challenge , we tried to lure them into our campaign , to pull them across the line between where a commercial ends and ...
You have to make your event marketing a statement of where you are trying to take your company in terms of its position in the marketplace . What we tried to do was pull out in front of everyone in a very cluttered computer market to ...
We have attempted to employ the principles of new learning in this book by trying to make my experience as interesting and fun to read as possible, while embedding in the text what I hope will be valuable lessons and insights on ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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