Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FuturePart drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.3. rezultāts no 78.
46. lappuse
When you show a Pepsi Generation campaign , you're trying to reach their emotions and touch their hearts . In a Pepsi Challenge , we tried to lure them into our campaign , to pull them across the line between where a commercial ends and ...
When you show a Pepsi Generation campaign , you're trying to reach their emotions and touch their hearts . In a Pepsi Challenge , we tried to lure them into our campaign , to pull them across the line between where a commercial ends and ...
220. lappuse
You have to make your event marketing a statement of where you are trying to take your company in terms of its position in the marketplace . What we tried to do was pull out in front of everyone in a very cluttered computer market to ...
You have to make your event marketing a statement of where you are trying to take your company in terms of its position in the marketplace . What we tried to do was pull out in front of everyone in a very cluttered computer market to ...
424. lappuse
We have attempted to employ the principles of new learning in this book by trying to make my experience as interesting and fun to read as possible, while embedding in the text what I hope will be valuable lessons and insights on ...
We have attempted to employ the principles of new learning in this book by trying to make my experience as interesting and fun to read as possible, while embedding in the text what I hope will be valuable lessons and insights on ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early engineers event executive experience feel felt future give going head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought told trying turned understand users Valley walked
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future Perennial library |
| Autori | John Sculley, John A. Byrne |
| Līdzstrādnieks | John A. Byrne |
| Izdevums: | ilustrēts |
| Izdevējs | Harper & Row, 1987 |
| ISBN | 0060157801, 9780060157807 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |