Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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tion - has in modern times obscured the individual's power . Only now have personal computers begun the work of rescuing the individual from the shadow of the institution . Technology restores to us our sense of creativity , because ...
I hope readers will find the sources listed below as enlightening as I have found them to be . BERGER , JOHN : Ways of Seeing ( The Viking. ABEGGLEN , JAMES C. , and GEORGE STALK , JR .: Kaisha : The Japanese Corpora . tion ( Basic ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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