Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 39.
16. lappuse
... tion of saccharin and sugar . It didn't taste as good as our banned product , but it was better than nothing . I worked through the weekend , long into each night , surveying consumers by telephone on their reaction to the ban and our ...
... tion of saccharin and sugar . It didn't taste as good as our banned product , but it was better than nothing . I worked through the weekend , long into each night , surveying consumers by telephone on their reaction to the ban and our ...
142. lappuse
... tion . Hewlett - Packard launched a personal computer ; AT & T entered the market with a personal computer as well ; Atari , primarily a video- game company , was reported to be gearing up to make a low - priced personal computer ; and ...
... tion . Hewlett - Packard launched a personal computer ; AT & T entered the market with a personal computer as well ; Atari , primarily a video- game company , was reported to be gearing up to make a low - priced personal computer ; and ...
217. lappuse
... tion by any other mode seem disadvantageously longer than in the era of the train and horse and buggy . The telephone made anything less than instantaneous communication a fearsome obstacle . So the Macintosh - the computer for everyone ...
... tion by any other mode seem disadvantageously longer than in the era of the train and horse and buggy . The telephone made anything less than instantaneous communication a fearsome obstacle . So the Macintosh - the computer for everyone ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |