Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 86.
My God , " I thought , I'm trying to maintain a low profile and I'm walking through New York with a celebrity . " How are you feeling about things ? " he asked . I'm really excited about what you guys are doing , I said .
The railroads thought they were in the railroad business and IBM thought they were in the computer business , but both were really in the communications business . Steve believed that Xerox's electrostatic copier machines eventually ...
Not much , Eisenstat thought . Besides the huge difference in size , it was far from clear that Xerox would be able to fend off the Japanese in the copier market in the future . Although he helped convince us that maybe Xerox wasn't a ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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