Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 56.
I've got to tell you , these guys are not going to give up . They are determined to convince you that this is the right thing for you . It's your decision , he continued . I'm not going to put any pressure on you , but I want ...
I couldn't completely accept the idea of leaving Pepsi to go to Apple ; but I was so close to reaching that final decision that I simply had to tell Kendall about the offer . Anything less would not have been fair to him or to Pepsi .
He could tell you things that only you knew about yourself . At one moment , he could drain all your self - esteem . At the very next , he could praise you , offering just a few complimentary crumbs that somehow made all the angst ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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