Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 77.
I remember when Kendall and I once visited Pepsi's research labs and one scientist talked about cyclamates and how they should be tested . Sensing he didn't know what he was talking about , Kendall began to stare him down .
He talked about the pros and the cons , and he quickly realized I was seriously considering the offer . ... So fearful was I of telling Kendall that I spent days rehearsing in my mind the likely dialogue of our talk .
Somebody really should talk to him . I'm concerned that he's not really willing to accept this , and he's not going to let go . Do you talk to him ? Yeah , I talk to him on occasion , ' I said . Do you think I should try ?
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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