Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 79.
We also began to see some progress in international sales as Mike Spindler began building some important success stories in Europe . In the United Kingdom , for example , Apple's share of the personal computer market fell to 10 percent ...
a little success . It wasn't until we developed a localized product in mid - 1986 that sales started to take off . We began offering the Macintosh Plus with KanjiTalk , an operating system that gives users access to three traditional ...
While who was right was legally debatable , we couldn't afford to sue the only company developing successful software for Macintosh at a ... You're really going to have to demonstrate that Mac can be a success in business this year .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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