Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 48.
At one point , my executive assistant , Nanette Buckhout , threatened to resign because of her increasing frustrations with Steve's staff . She had spent eleven years with me at Pepsi , through many difficult times .
And what if the board wanted to talk to you immediately or if the executive staff wanted to get in touch with you ? " " That's what I was thinking . How would they reach me ? I'd be totally out of touch . The next morning I canceled ...
I knew the executive staff and the board would likely be as surprised and shocked as I was about it . Only hours earlier , I had left the board meeting with the impression that this was still a germ of an idea in Steve's head ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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