Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 22.
America was getting its social conscience back . People became interested in fairness , values , and ethics . As a marketing campaign , the Challenge jibed perfectly with the changing social climate in America .
It's not blind allegiance , a social contract ; it's commitment based upon a new ethic that drives the survival of the third - wave company . I had viewed up close the effects of blind loyalty to know it less as a virtue than a ...
Bonomo , Victor , 16 , 25 Pepsi - Cola growth under management of , 42 John Sculley and , 40 Bonuses at Apple Computer , 188 Books Steve Jobs and , 431 John Sculley and , 431 social impact of printing press and , 151 , 4001 Borland ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
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