Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 54.
With a map and a Hertz car , I navigated my way south on Route 280 to Silicon Valley in a downpour so heavy it caused mudslides in the landscape . The strong winds pushed my rented Datsun around the freeway .
11 The New Spirit When I arrived in California in 1983 , Silicon Valley was the garden of promise . The Valley and its flamboyant , millionaire entrepreneurs lent hope that innovation and creativity were still possible in American ...
Share of mind concept (cont) method of 22126 positioning the future and, 21921 selling the solution and, 21819 Shaw, George Bernard, 406 Shepperton Studios (London), 173 Silicon chips, 81 Silicon Valley, 158 John Akers's visit to, ...
Lietotāju komentāri - Rakstīt atsauksmi
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Boot Camp 1
Changing the Ground Rules
Why There Are So Few Good Marketing People
15 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007