Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 48.
The first commercial showed an old Southerner sipping two colas , one labeled L , the other M. When he was all done , the masks were ... He went racing off to Millie , and we went showing that commercial over and over again in Texas .
One ad showed a businessman working on an IBM computer as the words Syntax Error came on the screen . The person would get so frustrated that he'd grab his IBM unit and smash it against the wall . Another one showed people using ...
Another survey showed it was the most memorable of the ninety - eight ads that aired during the game , but only because it was so unsettingly morbid and absurd . We tried to do " Godfather II , " as one wag joked , and wound up with ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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