Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FuturePart drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.3. rezultāts no 43.
44. lappuse
The first commercial showed an old Southerner sipping two colas , one labeled L , the other M. When he was all done , the masks were pulled off the bottles to reveal that his choice was Pepsi , even though he claimed to be a lifelong ...
The first commercial showed an old Southerner sipping two colas , one labeled L , the other M. When he was all done , the masks were pulled off the bottles to reveal that his choice was Pepsi , even though he claimed to be a lifelong ...
212. lappuse
One ad showed a businessman working on an IBM computer as the words Syntax Error came on the screen . The person would get so frustrated that he'd grab his IBM unit and smash it against the wall . Another one showed people using ...
One ad showed a businessman working on an IBM computer as the words Syntax Error came on the screen . The person would get so frustrated that he'd grab his IBM unit and smash it against the wall . Another one showed people using ...
228. lappuse
Another survey showed it was the most memorable of the ninety - eight ads that aired during the game , but only because it was so unsettingly morbid and absurd . We tried to do " Godfather II , " as one wag joked , and wound up with ...
Another survey showed it was the most memorable of the ninety - eight ads that aired during the game , but only because it was so unsettingly morbid and absurd . We tried to do " Godfather II , " as one wag joked , and wound up with ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early engineers event executive experience feel felt future give going head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought told trying turned understand users Valley walked
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future Perennial library |
| Autori | John Sculley, John A. Byrne |
| Līdzstrādnieks | John A. Byrne |
| Izdevums: | ilustrēts |
| Izdevējs | Harper & Row, 1987 |
| ISBN | 0060157801, 9780060157807 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |