Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 77.
In personal computers , the growth was so phenomenal that market - share gains early on aren't nearly as important as making sure Apple is properly positioned in areas that are going to be significant to it in the longer term .
Corporate managements must share some of the greatest blame for the global economic descendancy of the United States . From 1952 to 1980 , American companies licensed over 32,000 technology agreements to Japanese firms , at an estimated ...
Share of mind concept (cont) method of 22126 positioning the future and, 21921 selling the solution and, 21819 Shaw, George Bernard, 406 Shepperton Studios (London), 173 Silicon chips, 81 Silicon Valley, 158 John Akers's visit to, ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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