Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 74.
Apple had to sell personal computing more than the personal computer . Every new , highly innovative product creates a new problem for society which only it can solve : The airplane made transportation by any other mode seem ...
Selling the feeling is more important than selling the feel , as Harvard's Theodore Levitt has explained . ... But we decided to go further to sell the future to sell Apple's vision and its stake in an exciting industry .
IBM had promised dealers lucrative incentive rebates at the end of the selling season if they pushed the product out over the competition . IBM's pricing on the PCjr . over the ... Dealers who initially tried to sell the PCjr . for ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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