Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 64.
The timing seemed perfect . In my absence abroad , the mood of the country had dramatically changed . The Vietnam War was over ; a president had been forced to resign . A born - again Christian had been elected President .
I had expected the buildings to look hi - tech . Instead , they were monotonous , flat , rectangular structures with tilt - up walls . It somehow seemed inappropriate for what had emerged as the technological center of the world .
There seemed little in life that Steve was more interested in at the time . The Macintosh group was his obsession , his attempt to recreate at Apple the garage which launched the company's first big success . This product means more ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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