Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 42.
196. lappuse
... programs and putting resources be- hind them . I wanted to make consumer marketing one of the impor- tant dynamics for success in personal computers . The second part of the pact between Steve and me was one we would seal later . It ...
... programs and putting resources be- hind them . I wanted to make consumer marketing one of the impor- tant dynamics for success in personal computers . The second part of the pact between Steve and me was one we would seal later . It ...
375. lappuse
... program that could help him organize his own life ; it lacked use as a tool for programmers and as an interface to optical media . I urged Bill to add these because they would bring new dimensions to the program . With Joe Hutsko , my ...
... program that could help him organize his own life ; it lacked use as a tool for programmers and as an interface to optical media . I urged Bill to add these because they would bring new dimensions to the program . With Joe Hutsko , my ...
386. lappuse
... programs that offer users greater consistency . That's why they can more easily move from one application to another and why users require far less train- ing time on Macintosh computers . In systems software , we have the important ...
... programs that offer users greater consistency . That's why they can more easily move from one application to another and why users require far less train- ing time on Macintosh computers . In systems software , we have the important ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |