Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 62.
John , he said , if you show Pearson the share problem we have with the big chains , all he's going to do is get upset because we don't have a solution ... I think he's going to be pleased that we identified the real problems .
One way is by thinking about problems differently - not as negatives , for example . We are considering giving people medals for problem finding , not just problem solving . Our world is moving so fast that new problems are being ...
Without stopping , I went on to describe how I intended to lead I us out of these problems . It wasn't until after my presentation that Mike revealed that he had spent the previous week interviewing some thirty - five people at Apple to ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
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