Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 40.
Should we continue to position the Apple II for both the education and business markets ? Why were we trying to sell three solutions in the Apple III , Lisa , and Macintosh units for the business market ?
Like the denizens of the under - thirty world in Logan's Run , we'll spin out one of our most senior managers to head each new cell whether it is 100 percent owned by us or an entity in which Apple will hold a minority position .
The more we know of its velocity , the less we know of its position . Later , Einstein introduced the notion of time as a dimension , which challenged Newton's thinking and changed the entire discipline of physics .
Lietotāju komentāri - Rakstīt atsauksmi
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Changing the Ground Rules
Why There Are So Few Good Marketing People
The Third Wave
12 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007