Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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In 1977 , Apple , a young fledgling company on the West Coast , invents the Apple II , the first personal computer as we know it today . IBM dismisses the personal computer as too small to do serious computing and therefore unimportant ...
Personal computers helped companies manage to strip their staffs by taking over lots of white collar work . Up until only recently , IBM's vision of the personal computer was shaped by its mainframe history . The IBM PC was a complete ...
See Computers; specific computer companies and models origin of the term, 201 Personal Computer Systems Division (PCSD), 14243 Personalized knowledge-based system, 41112 Personnel. See Employees Perspective, managing through crisis ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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