Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 59.
And we made the commitment to support the Apple II with significant marketing and product spending to ensure it as a mainstream product family throughout most of the decade . When I arrived , I found people all over the organization ...
I had assumed that such an organization would give us greater skills in each discipline because each person would be a specialist . He would be required to look at marketing or product development overall , not simply through the ...
For a creative - driven organization , control has negative connotations while discipline is an underlying process integral to innovation . Japan and Europe are both steeped in a long history of traditions .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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