Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 55.
Once we saturated the market for enthusiasts , it wasn't possible for the industry to continue its incredible record of growth . I had mistakenly thought I could wind expenses down later once Steve and I got the company up to $ 2 or $ 3 ...
Solutions are often obvious once you get the questions right . Many American companies in the 1960s and 1970s , however , were obviously asking the wrong questions . It wasn't the quality of their planning that got many big companies in ...
Yeah , " he countered , " I heard the word two times in the entire thing , once in a question from the audience and once in a film clip at the start . It was the wrong impression to give . " Woz left , and since then , he had founded CL ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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