Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 84.
I've made a lot of decisions in my life , I said , but never one that changed my life more , never one that I felt better about , than coming to Apple . It isn't working for a company ; it's a chance to work with people who were ...
I could recall Steve's earlier insistence on never allowing the Macintosh group to go over 100 people . He believed too many people would make the group ineffective , unable to foster the camaraderie needed to get the most from them .
Leezy had never really liked Steve . She disliked his late - night phone calls to the house , his interminable visits and intrusions , and my endless fascination with him . All the hours I spent with Steve in the evenings and on ...
Lietotāju komentāri - Rakstīt atsauksmi
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Changing the Ground Rules
Why There Are So Few Good Marketing People
The Third Wave
12 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007