Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 68.
So they're quicker to ax a campaign and move on to something else , even when it isn't necessary to do so . Second , when an executive comes into a new job , he wants to quickly make an impact . Oftentimes , he naively changes things ...
We were two months away from moving into the building when someone showed me the plans . I didn't want a big office ; it was totally out of ... When Steve saw the plans for his office in the same building , he refused to move in .
It was a highly unpopular move , prompting many critics to argue that Apple was stifling industry innovation . But we had to take action to protect the proprietary technology that was the future of our company .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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