Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 74.
Within eight months , the business was growing at a rate of 40 percent to 50 percent a month . We would go off on trips for four to six weeks at a time , often traveling together as a close - knit team : Harry Deckard , Ron Bellamy ...
In early June , we had a month and a half of back orders on the computer ; we couldn't build them fast enough . By the end of that month , the backlog also had disappeared , and by October , sales were extremely weak .
Only a few months earlier I had addressed one hundred of Bill's managers at a sales strategy meeting in San Diego . I had flown there late in the afternoon , and after a cocktail reception had begun talking to the group about how these ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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