Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 53.
Markkula had by now come back with a revised offer that was acceptable to me . The deal included $ 1 million in annual pay , 50 percent salary , 50 percent bonus , $ 1 million up front to come to Apple , and $ 1 million in ...
We spent $ 15 million to introduce the Macintosh , a sum that added up to the largest marketing effort in the company's history . It included 10 million copy inserts in business and computer magazines and twice - nightly advertisements ...
We could pull it off because our profit for the quarter ended December 28 leaped nearly eightfold , to a record $ 46.1 million , while our sales more than doubled to a record $ 698.3 million . Most people at Apple were ecstatic .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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