Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 53.
107. lappuse
... million up front to come to Apple , and $ 1 million in severance should things not work out . In addition , Apple agreed to make up the difference in cost to buy an equivalent home in California , a feature that would later cost the ...
... million up front to come to Apple , and $ 1 million in severance should things not work out . In addition , Apple agreed to make up the difference in cost to buy an equivalent home in California , a feature that would later cost the ...
194. lappuse
... million to introduce the Macintosh , a sum that added up to the largest marketing effort in the company's history . It included 10 million copy inserts in business and computer maga- zines and twice - nightly advertisements during the ...
... million to introduce the Macintosh , a sum that added up to the largest marketing effort in the company's history . It included 10 million copy inserts in business and computer maga- zines and twice - nightly advertisements during the ...
228. lappuse
... million , while our sales more than doubled to a record $ 698.3 million . Most people at Apple were ecstatic . But we had forecast far greater reve- nues and built inventories to exploit them . We had built enough product to allow us to ...
... million , while our sales more than doubled to a record $ 698.3 million . Most people at Apple were ecstatic . But we had forecast far greater reve- nues and built inventories to exploit them . We had built enough product to allow us to ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |