Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 18.
93. lappuse
... marketplace from a domestic point of view , in the form of multinational outposts . A third - wave company takes a global point of view , with a multilocal focus . Second - wavers tried to remake foreign markets in the image of their ...
... marketplace from a domestic point of view , in the form of multinational outposts . A third - wave company takes a global point of view , with a multilocal focus . Second - wavers tried to remake foreign markets in the image of their ...
142. lappuse
... marketplace . Software developers , such as VisiCalc and Lotus , now had to make programs for two standards , the Apple II and the IBM PC ; dealers had to decide which of a limited number of machines they could stock ; and consumers had ...
... marketplace . Software developers , such as VisiCalc and Lotus , now had to make programs for two standards , the Apple II and the IBM PC ; dealers had to decide which of a limited number of machines they could stock ; and consumers had ...
172. lappuse
... marketplace . In any large consumer industry , few people remember the third- or fourth - largest competitor . More often than not , there's only room for two big brands , whether it's Coke and Pepsi , Hertz and Avis , Budweiser and ...
... marketplace . In any large consumer industry , few people remember the third- or fourth - largest competitor . More often than not , there's only room for two big brands , whether it's Coke and Pepsi , Hertz and Avis , Budweiser and ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |