Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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The decision stirred a major controversy within our bottler ranks . Many thought we were becoming too obsessed with competition ; they feared a direct attack on Coke would spark price wars in their markets .
Consumer marketing requires bold , major investments - not just throwing money into the market but investing capital to create capital . We spent $ 15 million to introduce the Macintosh , a sum that added up to the largest marketing ...
It was showing the signs of success that we had originally hoped for Jazz , the first major software product for the Macintosh , published by Lotus , the second - largest software company . As an integrated spreadsheet , Jazz combined ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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