Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 56.
When Apple fell into its crisis in 1985 , our dependence on this network of outside companies significantly heightened the pressure on us . If they abandoned Apple , our future would have been less than secure .
What is required , as physicist Fritjof Capra and others have pointed out , is nothing less than a cultural and political shift from a mechanistic and patriarchal world view to one informed by holistic , ecological , and post ...
While Japanese team accomplishments , pride , and morale are extraordinary , the Japanese are less likely to achieve the cosmic breakthrough of a Bill Atkinson or an Alan Kay . The rigidity of Japanese society and the aging of its ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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