Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 57.
All of the things they wanted to build seemed confined to the restaurant business , which was where Pepsi's main interest lay at that time . I couldn't get them interested in buying bottling territories . The next day , Gerry was on the ...
But he was never interested in nor could he understand my fascination with technical things . I had no interest in law , no interest in golf or tennis or the social side of life all things that mattered greatly to my father .
He was very interested in corporate America , in marketing , in New York City , in East Coast dress , conversation , and way of life . For a while , he started dressing in oxford button - down shirts and khaki trousers which I ordered ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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