Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 38.
56. lappuse
... interest in leaving Pepsi . Only one headhunter could attract my attention . He was Gerry Roche , chairman of Heidrick & Struggles , Inc. , in New York . A charm- ing , gregarious man , Roche is the ultimate CEO power broker , a ...
... interest in leaving Pepsi . Only one headhunter could attract my attention . He was Gerry Roche , chairman of Heidrick & Struggles , Inc. , in New York . A charm- ing , gregarious man , Roche is the ultimate CEO power broker , a ...
72. lappuse
... interest lay at that time . I couldn't get them interested in buying bottling territories . The next day , Gerry was on the phone again . " John , " he said , " I talked with Steve and he said he had the most wonderful night of his ...
... interest lay at that time . I couldn't get them interested in buying bottling territories . The next day , Gerry was on the phone again . " John , " he said , " I talked with Steve and he said he had the most wonderful night of his ...
81. lappuse
... interest in inventions and technology . I had put aside my love of electronics twenty years earlier to get on with my life and never realized how sorely I missed it . Now conver- sations with the Apple people were reawakening those fond ...
... interest in inventions and technology . I had put aside my love of electronics twenty years earlier to get on with my life and never realized how sorely I missed it . Now conver- sations with the Apple people were reawakening those fond ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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