Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 82.
If it was , its death would have bleak ramifications for other industries . The Valley seemed like the country's last ... It wasn't only Apple and other slumping personal computer companies , it was the entire electronics industry .
See also Computer industry ; specific computer companies Computers ( cont . ) and models , and specific topics advertising of , 70 , 146 , 221 Apple's revolution in , 13841 , 38788 bottling and , 192 future of , 390 marketing of ...
209, 290, 319, 321, 324 Apple Computer in, 93, 32829 automobile industry and, 385 computer industry crisis of 1985 and, 32627 management in, 135 new corporate models and, 389 spinout concept ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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