Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 13.
27. lappuse
... improve its image . So it made sense to attack it from this vantage point . I asked myself how we could take advantage of external events that were shaping the world . The 1960s and early 1970s were a time of change and turbulence . A ...
... improve its image . So it made sense to attack it from this vantage point . I asked myself how we could take advantage of external events that were shaping the world . The 1960s and early 1970s were a time of change and turbulence . A ...
111. lappuse
... improve my skills as a speaker . Not only to overcome my severe stammer as a boy , but to gain the confidence to speak before large groups of people — without a pre- pared text or notes . When I was named marketing vice president , I ...
... improve my skills as a speaker . Not only to overcome my severe stammer as a boy , but to gain the confidence to speak before large groups of people — without a pre- pared text or notes . When I was named marketing vice president , I ...
309. lappuse
... improved our inventory management to the extent that we converted a quarter of a billion dollars in inventory into cash . She set up parallel assembly lines at Fremont so that vendors would compete against each other on the same factory ...
... improved our inventory management to the extent that we converted a quarter of a billion dollars in inventory into cash . She set up parallel assembly lines at Fremont so that vendors would compete against each other on the same factory ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |