Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 14.
Pepsi never would be able to gain market share unless we could improve its image . So it made sense to attack it from this vantage point . I asked myself how we could take advantage of external events that were shaping the world .
I , too , had to work many hours to improve my skills as a speaker . Not only to overcome my severe stammer as a boy , but to gain the confidence to speak before large groups of people without a prepared text or notes .
By the end of 1985 , we would have improved our inventory management to the extent that we converted a quarter of a billion dollars in inventory into cash . She set up parallel assembly lines at Fremont so that vendors would compete ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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