Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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Loy . alty was extremely important to Kendall , and it was important to me . Loyalty had been important to my father as well . Maybe too important . My brother David was quick to remind me of the consequences of our father's loyalty to ...
Most important , the Knowledge Navigator will customize knowledge for you it learns as you use it to make navigating through information and ideas as interesting and understandable as possible . If you are visually oriented ...
Whether we succeed or not isn't as important as the fact that we will aim for that direction and ask the insightful questions. At Apple, we think in terms of paradigms to help us adapt to change, to remind us of the plastic nature of ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
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