Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 87.
Pepsi to Apple, a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. She rolled her eyes and laughed . That's one of the things that Apple has got to learn how to do , she said . But you're going to discover ...
Pepsi to Apple, a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. 7 We tended to speak in half sentences and phrases , jumping from subject to subject : our pasts and our futures , marketing and technology ...
Pepsi to Apple--a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. Harriet and I then persuaded John A. Byrne, management editor of Business Week, to devote the next eleven months of his life as the coauthor of ...
Lietotāju komentāri - Rakstīt atsauksmi
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Changing the Ground Rules
Why There Are So Few Good Marketing People
The Third Wave
12 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007