Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
No grāmatas satura
1.3. rezultāts no 16.
150. lappuse
... human beings are grossly handi- capped by the limitations of our minds , limitations we seldom even recognize . In the next few years , technology will plunk the Library of Congress , catalogues of the great museums , and files of world ...
... human beings are grossly handi- capped by the limitations of our minds , limitations we seldom even recognize . In the next few years , technology will plunk the Library of Congress , catalogues of the great museums , and files of world ...
380. lappuse
... human hand to the Mac keyboard . We would spend about $ 45 million on advertising in 1987 , less than half the amount we spent in 1984. Without having nearly as much money to spend on advertising , I still wanted B.B.D.O.'s work to at ...
... human hand to the Mac keyboard . We would spend about $ 45 million on advertising in 1987 , less than half the amount we spent in 1984. Without having nearly as much money to spend on advertising , I still wanted B.B.D.O.'s work to at ...
440. lappuse
... human limitations , 150 Steve Jobs and , 231 , 24950 , 316 Macintosh and , 243 , 33536 Sculley and , 24950 , 325 turnaround of Apple and , 27981 , 287 , 383-84 Gates , Bill , 224 , 274 , 3023 , 324 , 341 , 376 Macintosh software ...
... human limitations , 150 Steve Jobs and , 231 , 24950 , 316 Macintosh and , 243 , 33536 Sculley and , 24950 , 325 turnaround of Apple and , 27981 , 287 , 383-84 Gates , Bill , 224 , 274 , 3023 , 324 , 341 , 376 Macintosh software ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |