Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.2. rezultāts no 2.
S . households . In a package - goods company , however , a marketer is trying to reach huge penetration . Some 95 percent of the U.S. population drinks cola in any given year . So you didn't have to convince them to buy the product ...
If we could simply add just a 1 percent penetration of households a year , it would produce almost a million more sales for the Apple II family of products . We put more advertising support ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
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