Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future

Pirmais vāks
Harper & Row, 1987 - 450 lappuses
Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process.

No grāmatas satura

Saturs

Changing the Ground Rules
20
Why There Are So Few Good Marketing People
53
The Third Wave
92
Autortiesības

11 citas sadaļas nav parādītas.

Citi izdevumi - Skatīt visu

Bieži izmantoti vārdi un frāzes

Bibliogrāfiskā informācija