Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 52.
Head for the beach , someone shouted . We ran out the door , got fifty paces toward the beach , and someone else said , " Wait a minute . The last earthquake , we got a tidal wave . Head for the land .
Head count , for instance , now outpaced our sales growth . Over the past year , we averaged 250 new people per month , as many as we could process through the door . Our plans called for 5,500 employees by the end of September ...
KEVIN SULLIVAN left Digital to join Apple as head of human resources and to help nurture our genetic code . Finally , the founders : STEVE JOBS has started a new firm , Next , to build a computer for the higher education market .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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