Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 80.
Other than the six - man team settled around me , I was just going through people , chewing them up . I went through four marketing . research vice presidents in two years . Eventually I ended up doing the job myself and firing them .
Are we going to blow the opportunity by getting so caught up in the theatrics of the commercial that people will forget the product ? " Everyone in the room was enthusiastic about it , yet we were scared of it , too .
But this is really not going to work . You've either got to get a lot better , or we're going to have to make some changes . Over the past two years , we have developed a great friendship with each other , but I have lost confidence in ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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