Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 58.
What we do is find ways to give people a growth path - upgrade to the next product , to the future , not abandon customers who have bought the now - obsolete product . The way we renew ourselves is to supply our customers with ...
Don't give people goals ; give them directions . We want to lead people to ideas they haven't dreamed of yet . Unlike most cor1 porations , we don't so much try to define our 185 THE AWESOME MAC.
It was a risky bet , because the critics had to be able to give their honest impressions before a group of some of the toughest reporters in the country . But I believe in marketing as theater , and this was another chance to make an ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
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