Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 80.
I felt younger physically and mentally than I had in years . I felt as though I were in a graduate school instead of a Fortune 500 corporation . What made it so unique was that not only were we in a relatively new , uncharted industry ...
While our net income declined , it was because we felt it was more important to race toward critical mass than it was to increase profit at long - term expense . Even so , in our final quarter of the year we reported record profits .
I'm thirty years old . " Steve said education meant a great deal to him . When he looked back on his Apple years , he felt his most important contribution had been to bring the personal computer into the educational world .
Lietotāju komentāri - Rakstīt atsauksmi
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Changing the Ground Rules
Why There Are So Few Good Marketing People
The Third Wave
12 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007