Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 45.
Selling the feeling is more important than selling the feel , as Harvard's Theodore Levitt has explained . GM traditionally markets the adventure of owning a Cadillac the feeling - rather than the comfort of the seats against your ...
Sometimes his staff would say that Steve , still depressed over the Mac's lackluster sales , was either " too tired " or " not feeling well enough to make a meeting . " I feel sometimes that when I try to arrange meetings for you and ...
The middle management part of Apple today feels revitalized . I think they really feel like they participate . There was no middle management participation in any . thing before . We really kind of argue passionately about just about ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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